Nestlé Ghana Maggi    

MAGGI GLOBAL Founder of Maggi: Julius Maggi
Julius Maggi


MAGGI is an over 100-year-old culinary brand whose heritage is in bouillon, dehydrated soups and liquid seasoning. Over time the scope of MAGGI has been extended from a predominantly dehydrated cooking aid brand towards a general savory food brand including many types of ready meals and also frozen food.

This is in line with the fact that people all over the world are cooking less and less from scratch.

MAGGI worldwide, understands that consumers are usually under great pressure in terms of time, budget, cooking skills etc and therefore tries to establish a bond through giving ideas and advice that make providing food easier. This results in the food provider being appreciated by family and friends.

There are a wide range of MAGGI products marketed worldwide in several countries. These include dehydrated bouillon, granulated seasoning, soups, recipe mixes, snacks, frozen foods, etc.

MAGGI IN GHANA

MAGGI has been marketed in Ghana since 1975 and was the first entrant unto the Ghanaian market. From an initial base of just the all-purpose cube regular, MAGGI currently markets four other flavours in addition to dressings, liquid seasoning and cold meal accompaniments.

Under the bouillon range, MAGGI has the following flavours to complement the taste of the providers of food for family and friends.

  • MAGGI Shrimp Cube & Tablet
  • MAGGI Chicken Tablet
  • MAGGI Onion Tablet
  • MAGGI Mutton Tablet
  • MAGGI Cube Regular

Also available are MAGGI Ketchup, MAGGI Mayonnaise, MAGGI Arome (sauce) and MAGGI Dark Soy Sauce.

The core personality of the MAGGI brand being a helper by helping the provider to prepare tasty dishes gives immediate credence to the MAGGI tag line “MAGGI and me, the secret of goodness!”. In this regard MAGGI always tries to give due recognition to the food provider by saying that the secret of the goodness of the meal, is a result of the combined efforts of MAGGI and the meal provider.


History

MAGGI has a rich and long history. From the past till the present, always MAGGI always wants to give the best for its consumers, of today and those of tomorrow.


History of MAGGI