Nestlé MAGGI has and remains the leader in the bouillon segment in the Ghanaian market


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THE MAGGI TEN FACT PAGE

MAGGI was developed by Julius MAGGI in 1892
The MAGGI brand was acquired by Nestle in 1947
MAGGI was introduced unto the Ghanaian market in 1975
MAGGI is primarily a taste enhancer, giving the food provider taste, aroma and also contains iodised salt
Nestle Cote d’Ivoire is currently the producer of Ghana’s MAGGI bouillon
MAGGI has and remains the leader in the bouillon segment on the Ghanaian market
There are currently five bouillon variants and three MAGGI cold sauces products on the Ghanaian market
MAGGI shrimp is the star product amongst the bouillon range i.e. Shrimp cube and shrimp tablet
MAGGI’s core targets remains females between the ages of 18-35 years. This does not in anyway exclude any other user.